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Purpose behind a PSA (the message, medium, and target audience)
Including the client (vision, budget, expectations)
Conceptualising the film (brainstorming and critical analysis)
Day 2: Production
Production (referencing, styling, scripting, casting, blocking)
Technical aspects of filmmaking (equipment, camera angles, shot sequence)
The magic of creating a mood through lighting
Day 3: Post-production
Editing the final film
Client approval
The group project was held to enable participants to experience the reality of PSA filmmaking by taking the topics they study during the workshop into their group projects. Groups will be presented with a theme, and will work amongst themselves to create a concept, detailed storyboard, budget,