Peter Frankfurt discusses “New City “from MoMa’s “Design and the Elastic Mind” exhibition created by 5D members Peter Frankfurt, Alex McDowell & Greg Lynn Peter Frankfurt serves as Creative Director and Managing Partner of Imaginary Forces, the multidisciplinary communications, entertainment, and design firm he co-founded in 1996. Frankfurt’s involvement with the company’s most significant projects has been instrumental in continuing to push IF in new directions. Some of his most high profile projects include the design of a branded experience for BMW, collaborating as a founding member of United Architects on the World Trade Center redesign project, and creating the plot integral pre-vision sequences in Steven Spielberg’s “Minority Report.” Also a filmmaker, Frankfurt has produced several movies, among them: “Juice,” “Boys,” and all of the Blade films, which are based on the Marvel comic book character. Additionally, Frankfurt oversees the feature film marketing and main title projects at IF including “Ray,” “Spider-Man,” “The Stepford Wives,” “The Hitchhiker’s Guide to the Galaxy,” “The Chronicles of Narnia,” and the upcoming “Charlotte’s Web” and “Transformers.” Currently, he is dedicated to formulating a vision for IF’s emerging practice of Experience Design. A native New Yorker, Frankfurt spent his youth watching his father, a renowned art director and advertising pioneer, create movie campaigns and television commercials. While studying history at Columbia …
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