What Is Your Brand as a Screenwriter?
After you learn how to write a dynamite screenplay, you need to distinguish yourself by establishing your unique “brand.” By brand, we mean:
How do you as a screenwriter stand out from a huge pool of screenwriters so that a producer says “you’re the one that I want”? Are you going to be the screenwriter who instantly comes to mind when a producer needs a comedy writer or a horror writer?
In order to develop a brand as a writer, you first need to answer these questions:
What sets me apart from others? What can I create around my screenplays that will make people be interested in me and want to buy what I write?
Let’s imagine four scenarios about establishing your own brand as a screenwriter. (We’re starting with the assumption that all four of these screenplays are dynamite.)
John has written a “high school” script, Francine a