Avatar – Filmmaking In The Recession
Avatar. The word that is on everyone’s lips as they are going to the movies. James Cameron’s epic film is not just visual masterpiece, but it is also an indication on the way film making is continuing despite the recession. With a price tag a little less than a government bailout, it shows a new trend in film making budgets.
When the credit market began to dry up in 2007, the entertainment industry once saw its flush coffers begin to dry. Most movies are made on credit, so when the money became scarce, so did film projects. Big name actors could only get paid on the back end (after a film is complete, they get a percentage of the profits) and it is even rumored that a big name director has been traveling around India looking for people to fund his films. While there are other factors, like piracy and fewer ticket sales, Studios began releasing fewer