Horror films have traditionally done very well as they are usually cheap to make and can have mainstream appeal, like the Blair Witch Project. However, this particular film with its modest budget of ,000 and grossing over 0 million currently holds the title as the most profitable movie ever made with a 666,667% return on investment. What the success of Paranormal Activity means is that in the future, what was once a pyramid approach to film making has become an hour glass. Cheaper films and big budgeted ones will flush the market, while mid ranged budgeted films will become fewer. With the increase of cheaper technology such as the Red Hi-Res camera and the ease of distribution through the internet, more independent film companies are going to be able to bring their projects to light, meaning more opportunities for actors. So when you are watching giant blue creatures
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