Coca-Cola Company suffered losses during its failed introduction of New Coke in 1985, but soon afterward regained its market share. Its continued success has made Coca-Cola one of several exceptions to the Blade Runner curse; also appearing in the film are logos for Budweiser, and the electronics company TDK, which continue to thrive in contemporary markets.
Future Noir
Further information: Future noir
Before the film’s principal photography began, Cinefantastique magazine commissioned Paul M. Sammon to write an article about Blade Runner’s production, which became the book Future Noir: The Making of Blade Runner (referred to as the “Blade Runner Bible” by many of the film’s fans). The book chronicles the evolution of Blade Runner as a film, and focuses on film-set politics, especially the British director’s experiences with his first American film crew, of