makers branch out on their own after 5-10 years, either setting up their own firms, soliciting clients like corporates looking for advertising or subject-based films, OR they work freelance, meeting clients across areas and making films on a variety of subjects. As in all art, recognition comes through critical praise or through awards that establish the reputation of the film maker.
Large TV channels are Star TV, Zee Telefilms, Sony TV, Television Eighteen, MCM Asia and B4Music. Production houses such as Balaji Telefilms, Cinevistaas, Creative Eye, UTV, Metalight, and Nimbus also recruit film makers. Smaller production houses include Optymystix, Contiloe Films and Miditech.
Leading advertising agencies include McCann-Erickson India, Lintas, FCB Ulka, Euro RSCG, Interface, J Walter Thompson, Ogilvy & Mather (O&M), Leo Burnett, Mudra Communication, RK