composed e-mail they need somewhere just as professional looking to go next. An ideal e-mail gets the reader to click quickly. A landing page (a specially designed webpage for e-mail campaign clickers) doesn’t need to be elaborate, but at the very least it should act as a sort of digital sell sheet, offering the extra information a potential buyer needs and makes it clear what they need to do to take the next step. Add an easy to use ‘send us a question form’ or invite buyers to sign up to a newsletter and suddenly a passive e-mail recipient has become a real prospect.
MISTAKE #3: – Not segmenting your mailing lists.
It’s tempting to blast one e-mail to a thousand names, but all marketing gurus insist on targeted delivery. ‘Segmenting’ your e-mail list means nothing more than dividing it into logical groups and sending different e-mails