By creating this context, you help buyers understand how to position and make sense of your property. It is this context which you will try to communicate in your e-mail.
In conclusion, E-marketing takes time, effort, and experience. Many distributors fear that e-mail marketing is too aggressive, and that it basically amounts to spamming. If done improperly, this fear is certainly justified. The key is to be in your e-marketing campaigns what you are in the rest of your business life: a consummate professional, whose primary interest is in helping your clients succeed.
Daniel Lafleche is the COO of IPEX TV, the leading multiplatform B2B Film and Video online marketplace. Daniel has over 25 years experience in the entertainment industry, combining film and video licensing with internet media. IPEX TV specializes in helping film and video distributors take advantage of the web and reach out to international license buyers. You can learn more at http://www.ipextv.tv
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