Guidelines for Effective Video Production:
The nature of advertising and public relations has witnessed a massive change in the last few decades. With audio video presentation, it has become easier to conduct persuasive marketing. As a result of this, marketing strategies, to be precise, there has been considerable genesis of marketing mix in a dew dimension. Video production became an essential tool for product promotion and at present it is almost indispensable. The advertising and public relation agencies across the world have focused more on creating television commercials, documentaries and audio visual presentations