Hollywood Marketing

from the wider Los Angeles. Statistics show that in 1999, approximately 50,000 personnel were employed by the distribution nit in the whole of the US with 22,000 employees derived from Los Angeles County (Scott, 2002). The distribution system is organized into wide networks which are centrally managed and consisting of offices the wider regions. The distribution strategy which entails heavy capital investment entails intense publicity events over a short period of time followed by simultaneous exhibition in many different theatres (Acheson & Maule 1994).  The intense publicity and the huge amount of money involved attract major players in close contracting between producers, distributors and exhibitors (Scott, 2002). Generally, there is intense lobbying among major players in finding contracts especially those related by highly anticipated blockbuster films.  The