marketing and distribution with a critical analysis at some of the underlying factors that influence such techniques.
The Process of Film Distribution
A distributor in the film industry is regarded as a subsidiary or independent company, or sometimes individuals who act as the final link between the production company and a film exhibitor with the intention of securing a place for the producer’s film on the so called exhibitors screen (Cones, 1997). Distribution and marketing are used interchangeably in the film industry to refer to the circulation of films and movies in theatres, television or for home viewing through download or DVD. The role of the distributor is to secure a rent with an exhibitor, that is, to convince the exhibitor to book each film. To attract exhibitors, the distributor usually organizes for them industry screenings