Hollywood Marketing

generally viewed as acceptable (Acheson & Maule 1994). The distributor is also responsible for ensuring that there are enough film prints to service all exhibitors contracted especially on the opening day. The distributor also ensures that such prints are physically delivered to the film theaters and monitors to make sure that the exhibitors actually screen the film. Traditionally, this has involved a lot of travel but with the invention of technology, the manual distribution is being replaced by digital distribution where distributors can liaise with exhibitors all over the world. The distributor is also responsible for the creation of newspapers articles, television commercials, posters and other type of ads necessary for advertisement. The distributor also ensures a well coordinated advertising effort ensuring that advertising materials for every film he intends to