Hollywood Marketing

take to exhibitors are available and well circulated. The aim for distributor advertising is to ensure that exhibitors are able to net the largest audience possible. The distributor is at freedom to crate any possible advertising that he deems crucial for the success of the film. He also ensures that international consignments are articulately handled. These may include subtitling for foreign language movies and securing necessary legal authorization for exhibiting such films in foreign lands. In Hollywood practice, movie makers maximize on the vertical integration to effectively distribute their films. This implies that the movie producer, the distributor and the exhibitor are all operated by one company. Traditionally in the US, major film companies used the studio approach distribution method where various companies owned their own theaters where they used to exhibit their