new releases. This system was however was dealt a major blow in 1948 in the court case US against Paramount Pictures Inc., which forced many film production companies to dispose their theatres(Scott, 2002). For outsiders, distribution is a silent process with many players unaware of its existence. For private companies which are not in production throughout, their link with distributors is only when a new film is released. This implies that vertical integration does not work effectively in such settings.
Dynamic Changes that Have Affected Marketing in Hollywood
The last two decades have seen phenomenal changes in the Hollywood film industry that have had considerable effect on the nature and direction of present day distribution. The classical system where companies used the studio system has slowly been overtaken as companies adopt digital and