Hollywood Marketing

high tech methods in their processes of production. Apart from the break up of the studio system, other changes have produced considerable impact in the Hollywood film industry (Scott, 2002). These includes the emergence, penetration and adoption of new information technologies into al the stages of film production. Another change has been the gradual bifurcation of the production system featuring high-idealized blockbuster films on one side and more conservative and modest filmmakers on the other end. There has also been a gradual decentralization of film shooting activities, ensuring that shooting can now be done in a wide array of geographical positions. Hollywood has hence ceased to be the central complex of core film making activities.  There has also been a gradual proliferation of new concept markets derived on the packaging of intellectual property legislation. In