addition, there has been the emergence of giant media conglomerates as a result of mergers of major studios.
The Practice of Distribution in Hollywood
The present Hollywood is made up of eight major studios; Paramount Pictures, Metro-Goldwyn-Mayer-Twentieth Century Fox, Sony Pictures Entertainment, Universal Studios, Warner Brothers and Walt Disney Company. These giant companies have for a long time concentrated on the production, financing and distribution of motion pictures in theatres (Scott, 2002). The last few decades have however seen an increase in the diversification of their operations and now most of them are into multimedia, home video, television programming and merchandising. This implies that a company will consist of other small sub units specializing in a specialized field such as home video. The result is that the companies have