Hollywood Marketing

grown into giant conglomerates, with potential to employ thousands of employees in their production processes (Cones, 1997). Hence, the overall Hollywood is currently a large-scale, multifaceted, multi cultural production and franchising entity producing a wide variety of products made for different market needs. To ensure its maintenance of position as the number one producer of motion pictures, the distribution system has been well structure over time (Acheson & Maule 1994). The distribution system is responsible for the dissemination of products to wider markets thereby producing necessary revenue for the industry.  Hence, the aspect of distribution is the primary player in the sustained development and well being of Hollywood. To achieve effective distribution, a massive input of labor is engaged in the distribution branch of the business. Most of these employees are