Word Of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz. In this book, there is a simple yet great definition of what word-of-mouth marketing is:
1) Giving people a reason to talk about your film
2) Making it easier for that conservation to take place
That’s it. Andy’s book explores four basic rules for creating and maintaining word-of-mouth marketing success.
Rule #1 – Be interesting
Nobody talks about boring products(films) or people(filmmakers). I’ve found the best way to interest people about your film is a tell them an (true) entertaining story about how something went terribly wrong during filming the movie and how all hope was nearly lost but because of your wit, creativity or just pure determination you managed to press on and