thrive, it must move to new delivery devices like Apple TV, iPod and now the iPhone. Support for these new devices will lead to growth in the audience for indie content. Many “mainstream” consumers will not view indie films at screenings, festivals or DVD. The films are too hard to find, often barried in video rental store shelves or playing in small art house theaters. This has been the case for the past few decades. Once every five years there is a breakout hit–a Clerks or Blair Witch–that gives the indie community something to rally around. The independent movie press declare, “We’ve arrived. This is the ‘Year of the Indie'”. Just as quickly as these hits arise, the excitement dies down and the great content made in the aftermath gets lost in the shuffle.
Now, for what may truely be the first time, consumers will have in their hands a great portable