Article by Sara L. Gordon
It seems these days; independent filmmakers are springing up everywhere. Imdb (The Internet Movie Database) lists at least 150 films schools in the United States alone. So it is no wonder that there are numerous film festivals in practically every state in the U. S. at this point. Plus many untrained filmmakers are learning on their own and making movies. Especially with the advent of online based training and digital tutorials. With so many filmmakers out there, what can an independent filmmaker do to really stand out from the crowd?
At The Sundance Film Festival each year, filmmakers roll out innovative marketing schemes and memorable forms of self-PR. I have heard of filmmakers wandering the streets handing out beautiful posters and postcards by world famous designers. And also filmmaker often give away quirky giveaways designed to ingrain the films name into potential audience member