spending a considerable amount of time with the creative team you are working with. Like any business relationship, it is important that you are able to relate to them as people. You will sometimes find team videos on production company websites and a few even offer video profiles of individual team members. These are definitely worth checking out, because the style, tone and production values of the videos will often tell you much more than pages of copy on a website.
Follow these simple guidelines and the chances that you will create a fantastic promotional video that produces real results will be greatly enhanced.
Christiaan Harden is the Business Development Manager at Spectrecom Films Ltd, an award-winning corporate video production company, the UK’s leading online video marketing authority and owner of Waterloo Film Studios, a four stage white / green screen London film studio complex for hire.
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