‘/outgoing/article_exit_link’]);” href=”http://www.midsouthvisual.com/images/Quality-Budget-Graph.gif” target=”_blank”>Notice on this chart that there is a drastic jump in quality from 00-00 range, but as you increase the money being spent the noticeable quality begins to taper off and plateau.
There are many other factors that can determine the overall quality of a video production, but choosing the format is the foundation upon which many other costs are built upon. You have to ask yourself, “Will spending X amount of additional dollars on a higher-end format increase my response rate or accomplish my objectives better?” If you’re doing a TV spot, then quality is critical for that first impression. For an employee training video, immaculate image quality is probably not critical. That’s why it is the opinion of this author that the HDV