to shoot far more footage than you actually need and choose only the best material for the final edit. Often you will shoot several versions (takes) of a shot and choose the best one when editing. Create a flow Most videos serve a purpose such as telling a story or providing information. Editing is a crucial step in making sure the video flows in a way which achieves this goal. Add effects, graphics, music, etc This is often the “wow” part of editing. You can improve most videos (and have a lot of fun) by adding extra elements. Alter the style, pace or mood of the video A good editor will be able to create subtle mood prompts in a video. Techniques such as mood music and visual effects can influence how the audience will react. Give the video a particular “angle” Video can be tailored to support a particular
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