hostage situation. There is a reason some peoples’ voices turn us off, while some engage us.
What is the point, you ask?
The point is that, the voice should match the message-the voice pitch, the “voice speed,” should convey sincerity. One should not let his/her ego over-ride common sense in choosing who does the video narrative.
Another important aspect that is easy to forget is color. Have you ever wondered why babies’ toys have bright colors? Grown-ups even have their own favorite colors!
Consider traffic lights: Red means danger, Yellow means caution; Green means permission to proceed. These colors and their implications have been seared into people’s minds.
Colors can engage or turn off an audience, as any graphic artist, or a woman buying a dress, can attest to. Humans are visual animals.
It would do a prospective