video marketer a lot of good to pick up and read a book on colors and how they affect human response.
How about content?
What a lot of people do not realize is that a video is actually a “picture article.” And this is how a video production should be approached. No one hopes to connect with his audience without good content.
A video served up with good humor connects more with people. But here also, one should be very careful for several reasons..
1. The humor should be in good taste
2. The humor should not overwhelm or displace the central message
3. The humor SHOULD be relevant to, and reinforce the central message
4. If one anticipates a cross-cultural audience, one has to consider cultural comprehension of, and sensitivity to, any humor used.
But as powerful as videos are, every one may not be able to take