The City of Indian Wells is a longtime client of ours. We’ve produced image films, TV commercials, and infomercials for them. They consistently choose Point7West to create the promotional videos they need because they we are a highly efficient company that can do production and post-production, in-house. This video is an example of how we can take their brand and image and focus it to attract the attention of a specific target audience: in this case, corporate meeting planners across the country. Corporate meeting planners can choose any luxury destination in the world to bring their business. Thats why the City of Indian Wells needed an effective film to help promote their hotels, award-winning golf courses, and brand-new clubhouse. We created a visual brand that would define them in an area renowned for golf and luxury. This promotional corporate video was used as a call-to-action to company meeting planners. The video appeals to executives planning events for large groups and highlights all the high-end amenities and attractions in and around Indian Wells.
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