Microstock –> Assignment. That may be an over simplification since all licensing models are going to coexist to some degree, but I do believe we will see a resurgence in assignment photography in the next decade. Wouldn’t it be ironic if the ascendance of images is what drives clients back to doing ,000 commercial shoots?”
Glenn Parker, CEO Photolibrary:
I think the point is not so much this supposed “low priced” stock images that has killed the independent production companies but rather a move back towards a traditional model. (BTW we don’t agree it is all doom and gloom at a pricing level and we have seen the decline stop especially over the past year).
When there were production companies the big word was “wholly owned” because it presumably gave the production house flexibility in pricing and distribution (plus to be honest it