was seen as a quick money spinner as you were always open to be bought!!). Those days have gone. We still get good quality highly stylized content but it is now from either individual photographers who are paid a commission or from photographer groups who again are paid a commission on their work.
So there is money to be made from “image creation” rather than using the word “production” at an individual photographer level as they will be more cognizant on costs. However not at a corporate production company level like the old days – aka Jupiter etc. The expensive bit for the old production companies was not so much in the variable cost of the shoot but the after work. The editors, keyworders, retouchers, pre production staff, finance people to make sure everything was spent correctly, executives who then had to manage the whole thing etc. I think you get the