picture!!! That added quite a lot to the cost of any shoot (i.e. more than double). A photographer can and does keep a much tighter control of those costs and therefore can still get a good return on his or her images if the quality is good.
Don Wieshlow, SVP Products Corbis:
Regardless of the audience for content – premium, mid, micro – there is a need for all content creators to produce in a cost-efficient manner.
Even before the growth of low-price images, most quality content creator were working hard to not have big, expensive productions. There are too many other costs associated with competing that work against over-spending on productions. Nothing has changed in that regard.
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