Launching Your Independent Film Online
The traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a critically important aspect of any film marketing campaign, it’s one tool in your overall marketing and promotion kit. PR includes reviews, interviews, and feature stories in print radio or TV. Now add to the mix online marketing, including blog postings, article marketing and creating a presence in the social media world.
Being covered in the media is important because it offers you and your film the credibility