and validation of being featured in the news. It helps create a buzz and builds a reputation for you and your film. Media coverage also separates your filmfrom the competition, which is incredibly important.
My one caveat here is to think long and hard before submitting your film to be reviewed by the major entertainment trade publications. Those reviewers are used to being courted by the major studios and reviewing multi-million dollar films. Not that some of them can’t see beyond the budget constraints of a true independent and judge a film on its own merits, but it is a risk. As a small indie film without a name cast your chances of being reviewed without a distribution deal are slim, and not always that much better with distribution. Beyond that getting reviewed and possibly torn to shreds in one of the major trades can do you more harm than