good. Distributors are seldom going to jump at the chance to carry a film that has been publicly humiliated. Shoot for features or stories about your film, or the filmmaking process. Check out my article on film PR for suggestions. Once you do get some media coverage, now go online and amplify it.
But don’t wait for media coverage to start promoting your film. Create a cool, preferably interactive, website. Develop a presence on Facebook, Myspace, Twitter and other social media sites. Don’t just talk about your project. Post information that film enthusiasts will be interested in. Comment on other indie films. Start conversations. Focus on film sites, but also look at other possible markets that have to do with your film’s topic. If your film is sci-fi oriented, search for blogs that cover that world. If your project is a western,