to this question is the ‘story’ you will use to sell your film.
The most obviously valuable raw material for a sales story is…star power. Film stars often fail to attract their audience, but nothing makes film buyers feel more peaceful than the presence of some known names in the mix. If you are bereft of any bona fide name power, do not fear, you have other options. Festival play and any press generated are also incredibly important. You should be knocking yourself out to find some kind of festival and press exposure for your film. Even if it’s not a top festival or a top publication, festival and press play will take your film from having no story at all to having a first chapter. Hype is over-hyped, but your film is going to look more valuable to buyers if it has a story. If you can say, “This film already had some exposure. This film has been reviewed.