This film has played at a festival. This film has a response. This film has an online presence. This film has the beginnings of an audience or a niche audience,” then you have a story buyers will want to cuddle up with.
If you are looking for ideas you should check out the industry trades. Look at how distributors market their films, and figure out how to do this on a small scale. You want your story to be a comfortable and familiar one. “But my film is original, beautiful, heart-breaking, unique…and my marketing must be the same,” you say. This brings us to the next point…
2. Film Buyers think in dollars, not passion. When selling your film, don’t rely on your own enthusiasm and passion to make the sale. Again, channel your enthusiasm into a narrative the film buyer can understand, a narrative about how and why this film is going to