results as it helps to further elevate the art of cinematography. Obviously, those familiar with the potential will be more likely to embrace and exploit that potential. We are viewing images daily that in some cases simply wouldn’t be possible any other way. If there is a weak link in the system, it is that there is no true equivalent to the old straight across 25-25-25 printer light which shows you exactly what is on the negative. Colorists will sometimes offer something up that is supposed to be what is on the negative, but it is usually very flat and off color, and never resembles my Polaroids, a work print, or anything else for that matter. Since there is no true normal setting, things tend to get a bit more subjective. It’s still necessary to deliver a good solid negative that’s got a “look”, but once you’ve got that in your hands, digital color timing can be your
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