categories
Blog coverage of other major film festivals
In-depth profiles of festival award-winners
Discovery of worthy short films not originally submitted to the festival site
Film industry interviews (available as podcasts)
Conclusion
Once all these elements of your digital marketing campaign are off the ground, the last thing to do is convey your scope to your artists. You’re in the festival business, which in 2008 means you’re hardly concerned with the manufacturing and distribution concerns of the filmmakers. But this talented constituency is still waking up to the opportunities of the Long Tail economy.
If you have the numbers, give your artists a pat on the back by showing them the geographic reach of your festival. Repackage the most compelling feedback on submitted videos into a