the hit.”
Step-by-step: How to market a film festival to a Long Tail audience.
1) Create a home for your festival on the net.
Give your contestants a platform on which they can share a trailer of the film they plan to promote at your festival. Allow visitors to vote on the trailers, with a thumbs-up/thumbs-down or one-to-five-stars approach. This allows the best ones to rise to the top, creating a channel of the highest quality content, which can be used to draw in a large audience. This widens the timeline for audience engagement, and gives you a vehicle to convey supporting messages related to the festival itself.
You want a website where entrants can upload a trailer with minimal technical know-how. The easiest way to do this is to use YouTube as the host. Users worldwide simply create their own