fullest.
Social Networking. With a little bit of research, you can find the right social networking sites to target for your campaign. To leverage Long Tail potential to the fullest, use a network like Facebook or Myspace to co-brand content and engage new groups of people.
Facebook – Create a Facebook profile for each member of the organizing committee, and use this to administrate a dedicated Facebook Group. Have your developer create a Facebook application allowing artists to embed their trailer in their profile, with a module to solicit ratings on films. For viewers, the application should offer “on-demand” rankings of all trailers posted (across the entire Facebook network) to encourage healthy competition. It is also helpful to add calendar integration for notification of important dates in your mini-feed, and of course links