device independence. Originally sponsored by a consortium of Microsoft, Google, Nokia and others .mobi sites are intended to provide programming and services restricted to mobile devices. Unfortunately they cannot be read across different platforms and are not readily adapted for different platforms. For instance, html, GIF, JPG and PDF are formats that are adaptable across platforms.
Mobile devices are new and hold an incredible financial potential for the astute marketer. However, don’t feel as if you are left behind if the technology is a bit scary at this time. As with everything else in just a few months the programs and services will be more consumer friendly for both the programmer and the end-user.
The intent is to take a hard look at your customer base and your information product. Define which formats are most accessible to your clients and which