/>RAJIV JAIN: Comedy can be tragedy. I believe the hardest part about it is that if we shoot everything flat, it is just going to look like a flat comedy. Comedy is bright but you still want to see texture in the sets. In comedy, I think a lot of times it plays static because it is about the comedy, it is not about the joke. If the joke is happening in the frame, people should be listening. If you move the camera to tell the joke, it is distracting. Now, if you move the camera for a reaction in the picture itself, that is a different thing. I think comedy is harder to light than drama. There are different levels of comedy and I photographically see each level differently.
QUESTION: How did you get started shooting commercials?
RAJIV JAIN: While I was still assisting in camera, the production company called and said the agency wanted me to shoot their next