sushi-like combination of spam, sticky rice, and seaweed, at any of the Hawaiian fast food restaurants proliferating all around Southern California.)
And, judging by Hormel’s strange, campy, and entertaining Spam website, the company seems interested in claiming a hipper corner of the sandwich meat market. No longer does the company hide from the mockery its product took during a famous Monty Python sketch. Instead, it’s offering a tie-ins on-line video game inspired by the Python-derived Broadway musical, Spamalot. This is another example of another kind of efficiency that’s smart in any economic climate — turning a liability into an asset by embracing it.
And then there’s the tactic of using the material that you’ve already got on hand. We’ve always loved the legend of how marketing super-guru Herschel Gordon Lewis launched his other claim to fame