constantly recognized a number of performers in movies that they liked. As the names of these stars were not disclosed the audience would give them nicknames. Such as the Biograph Girl, Florence Lawrence and many more.
The MPPC was gaining control over the movie industry until Carl Laemmle promoted the first film star. He was independent of the MPPC and used star promotion to fight MPPC control over the film industry. He got hold of Lawrence from Biograph and spread a rumor that she was killed at a car accident but then later combated this rumor and said she was doing fine and would be starring in the up-coming film produced by him.
Another reason that led to the beginning of the star system in Hollywood movies was the development of the film magazines that gave fans knowledge about the actors. Which includes the lifestyles of the actors outside