masses and classes alike would become aware of the launch in the market, but as far as creating brand awareness or identity is concerned and in the process reaching out to the targeted set of consumers, you would need to have a public figure to acknowledge the usage of that particular product and that comes through in film marketing.
People generally tend to confuse the two terms “Film Marketing” & “In Film Marketing”, and in most cases they assume them to be the same, which isn’t correct. Film Marketing is generally a practice undertaken by most film studios by investing in expensive marketing campaigns such as paid trailers on television & radio, snapshots and promos of the film are also shown during the premiere of an equally anticipated release. In Film marketing is done basically to bring the product to the eyes of maximum viewers. When a big