that online video marketing has to offer. The US has taken a demonstrable lead over the UK, and the online market in the US is predicted to be worth billion by 2010 (E-consultancy). Clearly, online video production is set to explode in the marketing world as a lucrative and essential tool for both large corporate businesses and SME’s.
Dynamic Logic is a leading independent research company that specializes in measuring marketing effectiveness and the impact of online video. It regularly publishes results showing an overall increase in the effectiveness of online video in terms of breakthrough and communication, when comparing video with overall online marketing results. Specifically looking at areas such as message association, brand awareness and favourability, but most importantly purchase intent, they found that placing video online proved to be far more