was not disclosed, the audience would give them nicknames such as the Biograph Girl, Florence Lawrence, and the like.
The MPPC was gaining control over the movie industry until Carl Laemmle promoted the first film star. He was independent of the MPPC and used star promotion to fight the MPPC gaining control over the film industry. He got hold of Lawrence from Biograph and spread a rumor that she was killed in a car accident but then later combated this rumor and said she was doing fine and would be starring in the up-coming film produced by him.
Another reason that led to the establishment of the star system in Hollywood movies was the development of the film magazines that gave fans knowledge about the actors. This included the lifestyles of the actors outside their film roles. Some of the popular magazines of the time were the Motion