Using Cultural Events to Design Promotional Mouse Mats For the UK Audience

In general, promotional mouse mats keep an elegant appeal. With the company logo set against a flat black or a white backdrop, the mouse mat will look simply stylish. However, experts note that recent improvements in the field of marketing research show that incorporating culture-based designs might be more effective in attracting the target market. Using items that are “culturally-inspired” have plus-points when it comes to appeal and significance simply because these items have something that the audience can connect with.

In the UK, there are many annual cultural events which show the wide range of interests among the English people. The most popular music festival is “the Proms”, which is held during the months of July to September. In this traditional London celebration, concert goers enjoy classical music concerts. In this case, companies can collect pictures of popular artists that belt out “Rule Britannia,” “Land of Hope and Glory,” or “Jerusalem”, and then use these as backdrops for their mouse mats.

Another event that may be inspiring for the UK audience is the London Film Festival held during November. In partnership with the filmmakers and producers, companies can work out deals that will allow them to promote the film along with their company’s products and services. They can print the film posters on the mouse mats, as well as their company logos. This way, they can share their promotional campaign with the film producers and reduce their marketing costs. The partnership can also increase their visibility to their target market as they can distribute them during film screenings. They can even set up booths and have their brochures and products distributed during the shows.

Also a popular annual public event in London is the Notting Hill Carnival. It is held during the last weekend of August and is characterized by a “Caribbean street festival.” The festival hosts dozens of artists and bands playing soca, soul, and reggae music. Caribbean delicacies and rum are also sold on the streets. To spice the event, there are also some costume parades which serve as the highlight of the event. Inspired by this famed street festival, companies can feature notable soul and reggae artists, Caribbean food, and native outfits on their promotional mouse mats.

Expand the description and view the text of the steps for this how-to video. Check out Howcast for other do-it-yourself videos from 1800Flowers and more videos in the Funeral Rites & Ceremonies category. You can contribute too! Create your own DIY guide at www.howcast.com or produce your own Howcast spots with the Howcast Filmmakers Program at www.howcast.com When it comes to offering condolences, many people aren’t sure what to do. Here’s how to help ensure that your gesture is appropriate and appreciated. To complete this How-To you will need: Funeral service details A personal touch An appropriate message Step 1: Consider the relationship Consider your relationship to the deceased, or the deceased’s family. It’s customary for friends and coworkers to send standing sprays or standing baskets for display at the service; or flowers, plants, or gourmet food baskets to the grieving family’s home. Tip: If the family requests charitable donations “in lieu of flowers,” by all means make a donation. But you can send flowers and gifts, too. Step 2: Pitch in If the mourner is a colleague, consider pitching in with other coworkers on one large arrangement for the service, or send a food basket to family’s home. If possible, include everyone’s name on the card. Step 3: Follow proper etiquette Check the funeral home for guidance before placing your order. Also make sure what you have in mind fits with the mourner’s religious and cultural traditions. Check out www.1800flowers.com …
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