Viral Marketing for Documentaries and Feature Films

important or interesting to say and they aren’t going to invest all that time and energy pandering to strangers they don’t even know. The good news is, you don’t have to. Once your film is finished, or almost finished, sit down and figure out who is going to like it. MY BIG FAT GREEK WEDDING was perfectly suited to the Greek community. These were people this population knew and situations they understood. So is it any surprise that the filmmakers decided to open the film first in Greek communities? Or that they made a specific effort to target those communities through their newspapers, their theaters and their churches? THE PASSION OF THE CHRIST made its first appearance on rickety screens in parish halls where people sat in folding chairs to watch it. Farenheit 911 appeared first before “liberal audiences” who already accepted its premise. Subsequent success from all these