it. And many, many more saw the film to make up their own minds. FARENHEIT 911, and its progenitor Michael Moore, was so well hated . . . the Political Right practically sold the film to the American public and to audiences overseas. O’Reilly “advertised” the show for weeks in daily rants. Tucker Carlson mentioned it so often he should have received product placement revenue. When your film is finished, and its gotten its share of great reviews, don’t be afraid to put it in the hands of the folks who will hate it completely. You’d be surprised how that energy can churn sales.
Go wide, but not too wide. When a film is bad, it goes into wide distribution immediately. The studios try to book it into as many theaters as possible as fast as possible because its only going to have one week in theaters. When a film is good . . . get it into theaters where