it will do its best and then contact theater owners as it gains market share. Make sure they see the reviews. Make sure they see the trailers. Consider working with digital cinemas which can display films created and edited in digital media. Independent feature films have some advantages over studio films. You can draw people to specific theaters or theater chains, and you can execute some unique “co-marketing” agreements that the studios can’t compete with. Exhibitors are struggling to maintain their market share. You make that easier for them when you give them a film not every theater can show.
Key to all these strategies is to carefully analyze your distribution options from a financial perspective. Distribution through large film distributors may seem like the Holy Grail, but you are giving control over your film’s distribution to virtual